Alexandria Based Norvell LLC Breaks Ground On Impressive New Facility

September 27, 2013
Dwayne Page
Norvell LLC Breaks Ground On Impressive New Facility

A happy collection of owners, founders, staff and community leaders cheered on bulldozers Wednesday afternoon, September 11 at the ground breaking ceremony for a brand new 15,000 square foot facility in Alexandria, for the ever expanding sunless tanning leader Norvell.

Donning hard hats and holding gold shovels for the event, was company President Rick Norvell, Vice President Greg Norvell, their mother Joy Norvell Martin who founded Norvell more than 30 years ago, John Bradshaw of First Freedom Bank, State Senator Mae Beavers, Alexandria Mayor Ria Baker, DeKalb County Mayor Mike Foster, Tennessee EDC member Cody Huddelston, Jeff McMillian from the DeKalb County Registrar of Deeds, Chamber Director Suzanne Williams and many other distinguished guests.

The new location will offer increased warehouse space with room for over 1000 more palettes, additional lab capacity for Norvell’s growing manufacturing/development, a new product filling area, a dynamic soundstage with audio/visual, a classroom for on-site trainings for Norvell University (the division of the brand which has trained thousands of industry techs nationwide), a new employee break room and additional offices for the graphic arts department.

“This groundbreaking is a meaningful milestone for Norvell as a company,” explained Rick Norvell, “but it also signifies something greater -- the promise of future jobs for our community and economic strength for our city and state. We are so pleased to celebrate this event with three generations of the Norvell family, and our employees who are our extended family.”



For three decades, the family-owned, Tennessee-based Norvell has set the standard for professional advanced sunless tanning color technology, products and equipment, and provided the vision that has driven and defined an entire industry. Top salons and spas across the country entrust their sunless business to this U.S.A.-born and bred brand, knowing their clients will walk down the aisle, stroll the red carpet, or hit the dance floor with a flawless “just off the beach” glow, every time.

That beautiful, healthy Norvell look has always been instantly recognizable. Today, so is the name itself. Beauty shoppers can now find Norvell retail products in ULTA stores across the country as well as tanning salons, allowing them to get a quality UV-free tan at home. The products are exclusively formulated for do-it-yourself sunless success, and feature the same premium ingredients as Norvell’s professional offerings.

Among countless other Norvell professional innovations are the introduction of a sophisticated spray system that offers faster, more refined tanning than the traditional airbrush, as well as a spray tan that develops much faster, allowing the client to shower just one hour after application. The company also offers cutting edge training that makes salon technicians the best in class in their respective markets.

Norvell is a “true manufacturer.” All of its professional and consumer products are conceived, researched, developed, produced, filled and shipped at the company’s 60,000 square foot facility in Alexandria, Tennessee.

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